Salescastle

Sales process is one of the most crucial functions of an organization. It is the principal, and often, the only revenue generating function in the organization. Sales process has formed an important part of business throughout history and will continue to do so. In addition to helping an organization achieve its business goals, the selling function performs various other roles such as enhancing knowledge pertaining to the internal and external environments, developing positive relationships with customers, suppliers and distributors, and negotiating with customers to sell the company’s products profitably. Despite the crucial role the selling function plays in the growth of an organization, sales has a rather negative image associated with it.

Most organizations have their own marketing strategies to promote and sell their products or services and they do follow certain activities in order to comply with the strategies. However, in most cases those strategies are a little different from each other and fail to reach their target by a distance. The main reasons are the lack of follow ups with the customers and improper approach which causes the loss of potential customers.